To us, The Closet Lover is more than a brand, and we’ve taken the effort to incorporate that into our identity.
Quotation marks form the basis of our emblem. It’s a familiar symbol of everyday speech, and it contains our words and our sentences. They are, to us, a beautiful design element that emphasizes the value we place on communication and relationships with one another.
They exist in pairs, reminiscent of the two founders and their sisterhood. These quotation marks are abstracted to two human figures, representing the human connection and spirit of the brand.